追光｜上海换上F1“皮肤” 来看顶流“司机”若何激励城市活力

上海三月的风里

不啻有春的和睦

还有引擎的轰鸣

F1中国大奖赛

3月13日至15日在上海举行

轮胎摩擦赛说念的嘶吼

赛车冲线的容许

交汇成这座城市厉害的舞曲

当作新规落地后的第二站

本站大奖赛放诞升沉、尽是看点

围场里

是速率与情态的极致碰撞

每一次过弯

每一次加快

每一次卓绝

皆冲击着车迷的腹黑

维修区里的极速换胎

战术室的精确博弈

每一个细节

皆藏着顶级赛事的专科与严谨

围场以外

这群被戏称为

宇宙上最会开车的“司机”们

褪去赛车服的凌厉

卸下赛场上的矛头

也在入乡顺俗中舒适着“反差魔力”

拉塞尔颓唐文雅新登第，眉眼温润

此外，还接地气地开起“三蹦子”

↑拉塞尔“畅游”上海

法拉利车队车手汉密尔顿告别赛说念的喧嚣

千里浸式徒步山林，骑着骏马疾驰川西

在当然间，卸下颓唐窘况

他的队友勒克莱尔走进直播间

化身“带货”博主

随着音乐玩起手势舞

两东说念主更是挑战用筷子夹乒乓球并与车迷互动

↑勒克莱尔（右图左）玩手势舞、与汉密尔顿挑战用筷子夹乒乓球

……

此次，他们不再是猴年马月的赛车达东说念主

而是融入原土人烟的可人友东说念主

于是，八街九陌也尽是车手“梗图”

↑车迷戏称维斯塔潘和勒克莱尔是“潘师父”和“夏师父”

其实，不仅仅这些处事车手在“入乡顺俗”

通盘这个词上海

也借着F1的东风迎来大“换妆”

八街九陌，遍地可见F1元素

在徐家汇等地铁站

几块宏大的屏幕上F1资讯滚动播放

↑徐家汇地铁站F1主题屏幕

走进西岸梦中心

氛围感成功拉满

这里莫得赛说念的嘶吼

却有满满的赛车情感

每杯饮料皆自带“赛车皮肤”

符号性小方格旗插在杯口

迷你车模静静卧在杯沿

喝一口，“速率感”拉满

餐厅里

络绎链接地响起玩物赛车的声息

大东说念主小孩围坐在沿途

模拟着赛说念上的角逐

黄浦江上

游船也偷偷变身“汽车”

褪去工业的安祥

裹上F1的热血外套

在位于上海闵行区的开市客

衣服车队服装的责任主说念主员

推着购物车“进货”

零食、日用品，满满当当堆一车

↑阿斯顿马丁车队责任主说念主员在开市客购物

在南京路步碾儿街

极速换胎体验眩惑多数东说念主群

寰球效法着维修区责任主说念主员的动作

分秒必争，感受速率背后的领略与力量

赛事的热度，化作城市的经济活力

携程数据闪现

F1中国大奖赛技术

携程外洋平台上入境搭客同比增长20%

上海旅店预订量环比增长达96%

笔据票务销售情况来看

外省市不雅众占比约74%

一张张订单，一个个数字

皆是F1顶流IP的实力讲明

亦然上海的魔力彰显

从2004年到2026年

履历20余年发展

F1中国大奖赛正与F1相互设立

“中国对F1极其艰难”

“最近几年中国车迷基数大幅增长”

“更年青的车迷”

“更多女性车迷”

“这仅仅F1与中国相互深爱的开动”

奥迪车队领队惠特利

雷诺车队照看人布里亚托利的言语

说念出了F1与中国、与上海的深厚相关

这些细碎的蓦然和吵杂的场景

也串联起一种全新的可能

赛事经济、粉丝经济、文旅经济

在上海竣工祛除，多向赋能

这背后，藏着城市滋长的力量

也藏着上海拥抱宇宙的国际化视线

和原土文化熏陶相长的内化智商

让宇宙顶级赛事融入街头人烟

让别国车手爱上“China Travel”

让粉丝的深爱飘浮为城市的动能

让每一份热忱皆成为城市发展的力量

就像赛说念上频频演出尾流超车

如今，上海正借着F1这股“顶流东风”

一边拥抱宇宙，一边深耕原土

在双向奔赴中

结束一次又一次的自我卓绝

记者：胡洁菲、董意行

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追光｜上海换上F1“皮肤” 来看顶流“司机”若何激励城市活力